Product Launch
28 October 2025

Van Cleef & Arpels Introducing COLLECTION EXTRAORDINAIRE: LE PARFUM COLLECTION

“Since 2009, the Collection Extraordinaire by Van Cleef & Arpels has celebrated nature’s riches with its exceptional fragrances in jewel-like bottles. Today, this Haute Parfumerie collection has a new story, imbued with dreamlike poetry. The most iconic Collection Extraordinaire fragrances are now available as parfums, creating the Le Parfum Collection. Here, the distinctive Van Cleef & Arpels bottles are now dressed in black with touches of gold and delicate engravings. The boxes are adorned with a frieze, opening to reveal a full floral fresco in cut paper, a stunning setting for the bottles nestled within. Following Moonlight Patchouli Le Parfum and Ambre Impérial Le Parfum, two must-have fragrances from the Collection Extraordinaire are joining the Le Parfum Collection.”
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Eternal Beauty Holdings Limited (Stock Code: 6883.HK) is the largest perfume group (apart from brand-owner perfume groups) in China, Hong Kong and Macao in terms of retail sales in 2023*. The Group has a large and diversified brand portfolio spanning perfumes, colour cosmetics, skincare products, personal care products, eyewear and home fragrances. As at 31 March 2026, Eternal Beauty conducted product distribution and market deployment for 76 external brands, including Hermès, Van Cleef & Arpels, Chopard, Albion and Laura Mercier.