Product Launch
19 August 2025

“INTRODUCING THE MCM COLLECTION: A CELEBRATION OF ADVENTURE & INDIVIDUALITY THROUGH FRAGRANCE Where Luxury Meets Adventure: The Essence of Self-Expression”

The MCM Fragrance Collection whisks you into a wondrous cast of characters, each as bold as they are endearing, bearing tales of strength, wisdom, and whimsy. Inspired by MCM’s iconic leather animals, these six Eau de Parfums offer a spritz of spirited adventure, each an ode to playful self-discovery.

THE SCENT: SIX SIGNATURE EAU DE PARFUMS, INFINITELY YOU
Collaborating with a team of world-renowned perfumers from dsm-firmenich, MCM has crafted six unique fragrances made from sustainably sourced ingredients. Each fragrance celebrates a distinct facet of character, inviting wearers to explore the undiscovered part of their personality through the art of layering and experimentation.

Eternal Beauty Holdings Limited (Stock Code: 6883.HK) is the largest perfume group (apart from brand-owner perfume groups) in China, Hong Kong and Macao in terms of retail sales in 2023*. The Group has a large and diversified brand portfolio spanning perfumes, colour cosmetics, skincare products, personal care products, eyewear and home fragrances. As at 31 March 2026, Eternal Beauty conducted product distribution and market deployment for 76 external brands, including Hermès, Van Cleef & Arpels, Chopard, Albion and Laura Mercier.
Scan and Follow Eternal WeChat account
Eternal Beauty Holdings Limited (Stock Code: 6883.HK) is the largest perfume group (apart from brand-owner perfume groups) in China, Hong Kong and Macao in terms of retail sales in 2023*. The Group has a large and diversified brand portfolio spanning perfumes, colour cosmetics, skincare products, personal care products, eyewear and home fragrances. As at 31 March 2026, Eternal Beauty conducted product distribution and market deployment for 76 external brands, including Hermès, Van Cleef & Arpels, Chopard, Albion and Laura Mercier.