Product Launch
27 February 2026

I WANT CHOO WITH LOVE EAU DE PARFUM’ THE NEW FRAGRANCE FROM JIMMY CHOO

Introducing ‘I Want Choo With Love’ Eau de Parfum, the latest addition to the Jimmy Choo ‘I Want Choo’ fragrance collection – a luminous, light, and ultra-feminine fragrance that brings joy every time you wear it.

‘I Want Choo With Love’ is the fourth fragrance to join the ‘I Want Choo’ perfume wardrobe, offering an uplifting, vibrant scent that embodies the ‘I Want Choo’ line-up with its luxurious bottle and outstanding olfactory notes. A celebration of the optimistic strength and support that comes from the love of friends and chosen family, ‘I Want Choo With Love’ empowers self-confidence and inspires an innate sense of self-love. Radiating love in every way, the new fragrance creates an irresistible desire to share this powerful feeling with others.

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Eternal Beauty Holdings Limited (Stock Code: 6883.HK) is the largest perfume group (apart from brand-owner perfume groups) in China, Hong Kong and Macao in terms of retail sales in 2023*. The Group has a large and diversified brand portfolio spanning perfumes, colour cosmetics, skincare products, personal care products, eyewear and home fragrances. As at 31 March 2026, Eternal Beauty conducted product distribution and market deployment for 76 external brands, including Hermès, Van Cleef & Arpels, Chopard, Albion and Laura Mercier.