largest perfume group in China *
(including Hong Kong and Macao) in terms of retail sales in 2023.
Explore More About Us
For over four decades, Eternal Beauty Holdings Limited has been the definitive curator of luxury across Greater China. We bridge the world’s most iconic ateliers with the discerning modern consumer, enriching lifestyles through a portfolio of unparalleled prestige.
Explore More About Us
For over four decades, Eternal Beauty Holdings Limited has been the definitive curator of luxury across Greater China. We bridge the world’s most iconic ateliers with the discerning modern consumer, enriching lifestyles through a portfolio of unparalleled prestige.
Latest News
- Corporate Events
Reimagining Olfactory Value, Catalyzing Industry Transformation: Eternal Group Officially Releases the 2026 China Olfactory Ecosystem White Paper
- Brand & Retail Expansion
Santa Monica Enters 200 AFIONA Stores Nationwide, Accelerating Expansion in the Chinese Mainland
Key Insights
Our Self-Owned Retail Stores(1)
The Eternal House
A Curated Universe of Icons
Beyond the art of perfume lies a wider universe of luxury, meticulously assembled into a singular portfolio. The Eternal House is not a mere collection of brands, but a carefully composed world of the world’s most sought-after names across:
